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Why Drip Email Campaigns are So Important

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Email gives people a chance to breath after getting your communications, and think of how they may
want to reply. That’s unfortunately where the fear stems from. People are worried they’ll get caught off
guard on the phone, and will need to make a decision in that moment if they want whatever you’re
offering or selling.

 

Truth is… some people just aren’t phone people. There are so many different kinds of communications
these days. From text, emails, snapchats to what seems to now be dated phone calls.

 

Since text messaging and email have been so prominent in the last 10 years, people have become more
and more nervous about answering their phone, or even making phone calls for that matter.

 

With all of these different kinds of communication, it’s no doubt that sometimes we get nervous when
contacting prospects – because we don’t know their preferred way of communication. The last thing we
want to do in our busy days is call someone and ruin a connection because they don’t like answering the
phone.

So what’s the solution?

Well, that’s unfortunately not something we can answer for you – because you’ll need to make choices
that reflect your own personal business choices. What we can tell you are the means of communication
that might help you land more deals, and not scare people away.

 

Our recommendation? Building drip email campaigns, or better known as auto emails or autoresponders.
Just think about it for a minute. Email is meeting us all in the middle. It’s a direct line of communication
that is forward enough – yet still moderately passive (in a good way).

 

An email drip campaign, or email autoresponder is a way for you to continuously be hands on with your
prospects – in the most hands-off way possible.

 

Trust us when we say that the hands-off aspect isn’t suggesting you take your focus away from the task.
We’re more so meaning that it allows you to reply to emails without having to remember who you need to
contact today, and who’s on your list for contacts next week. The plus with automated email campaigns is
that they go out without you needing to remember to keep your finger on the pulse.

 

You already have a million things to do – so might as well take one task off your plate.

 

With that in mind, you can build welcome emails, updates, appointment confirmations and monthly
informative emails through a number of different CRM’s and even through your StreetText account.

 

But before making the jump into building a series of automated emails, it’s important to think of the
outcome you’re looking to achieve by creating them. Are you looking to merely provide prospects with
information? Are you looking to get people to attend more open houses or purely to make a sale?
Once you’ve established your goal, it’s important to ask yourself who your audience might be. Since
you’ll have to adhere to multiple different generations, communities and even styles.

 

Making emails holistic to various different platforms may seem like a difficult task, however if you begin
with the end in mind, content will start flowing very quickly.
We’ve broken down a little bit of information so you more easily create the content in your emails.

Image result for drip email campaign

Welcome email

Once you get a prospects email, it’s important to introduce yourself – and not just jump in knee deep in
information and content. Say hello, maybe even thank them for providing you with their email, and set a
precedent for what kind of emails they’ll be getting from you in the future.

 

A lot of people like to mention that they want to be the first point of contact if prospects have any
questions during the process. This might be a good time for your to mention this as well. Focus on the
conversion, but remember to still be a human. People want help, understanding and the ability to touch
base with someone when and if they have questions with whatever you’re helping them with, or selling
them on. Be that first point of contact for them, because chances are – if you continue to be a means of
support for them, they’ll contact you when i’s time to buy or sell.

Update emails

This one may be slightly self explanatory.

 

The market can change – I think that’s something we can all agree on so keeping your prospects up to date
on any changes will be immensely valued by your leads – and make you a huge asset to them.

 

Consider giving them updates when you see fit. I’m not talking every week – but when the bigger things
shift. Once a month, or even once every two to three months might be a good timeline to shoot for to give
them a general overview of shifts in their market they’d want to pay attention to.

Touching base

It’s never a bad idea to send prospects a reminder email that you’re always around to help with anything
they need.

 

People’s lives get busy! Things that were once on the forefront have since been pushed to the back burner
– which happens to every single one of us. Touching base with your prospects every few months to see if
they have any questions, want to book an appointment or even just to wish them a happy birthday or
holiday is a great practice to get into.

 

Drip emails are not only important to help you grow your brand, and prospect list, they’re key to help you
run a successful business. They’re literally helping you take your mind off a task, that would otherwise
take you a lot of time and frankly a ton of organization.

 

All in all, building email campaigns will only benefit your business. Take some time to plan it out, and
dive into better engagement and better communication that will become a lead generation source.

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Business

Trump Comments on Stock Market’s latest drop – says it’s ‘peanuts’

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Trump says Tuesday’s market drop is ‘peanuts’

President Donald Trump played down the stock market’s losses on Tuesday as “peanuts” when compared with the importance of striking a good deal with China and the gains since his election.

The Dow Jones Industrial Average “was about 16,000 or 15,000 and now it’s almost at 30,000,” Trump said at the NATO summit in London. “It’s going to be at 30,000.”

“If the stock market goes up or down — I don’t watch the stock market. I watch jobs. Jobs are what I watch,” he added. Today’s move is “peanuts compared to — we have picked up record numbers so that’s OK. That’s the way I feel.”

The major stock indexes slid Tuesday after Trump said he thinks it would be a good idea to delay signing a trade deal with China after the 2020 presidential election. The Dow Jones Industrial Average fell more than 450 points at its lows on Tuesday, led lower by trade-vulnerable AppleCaterpillar and 3M.

“In some ways, I like the idea of waiting until after the election for the China deal, but they want to make a deal now, and we will see whether or not the deal is going to be right,” Trump told reporters before U.S. markets opened Tuesday. When asked if he had a deal deadline, he added: “I have no deadline, no. … In some ways, I think it is better to wait until after the election if you want to know the truth.”

Despite his assurances that he doesn’t watch the market’s daily moves, Trump often tweets within hours of when the U.S. equity market reaches an all-time high. He has tweeted the keyword “stock market” 107 times since his inauguration

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11 kids quotes we’re all feeling

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kids quotes laughing kids

Ok so there’s always that time when you just wish so bad you could straight up say whats on your mind, but you know you really shouldn’t, so you don’t. Well leave it up to kids to say exactly what you’re feeling, no hesitation or regret. Check out these kids quotes that say everything you wish you could!

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THIS IS A WHOLE (FOOD) MOOD.

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More good reads

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Saturday savagery (submitted anonymously) #savage

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https://www.instagram.com/p/BzZTFjdJc2O/

Why do kids say the darndest things? Comment with your favorite!

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How to become a better businessman in 6 steps; Priceless advice from Entrepreneurs

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Become a better businessman in 6 steps following this priceless advice from accomplished entrepreneurs.

  1. “Do something you’re very passionate about, and don’t try to chase what is the hot passion of the day.”

    Jeff Bezos accentuates having passion for what you are doing, because if you don’t love it you are much more likely to give up. It’s hard to take an idea and turn it into reality, especially by yourself or when people whom you respect tell you it can’t be done. The passion and love you give to your project will determine it’s success rate over time.

    Jeff Bezos Become a better businessman

  2. “Don’t let people who you may respect and who you believe know what they are talking about tell you that it can’t be done.”

    Pierre Omidyar continues to say that often they will tell you it can’t be done and that’s only because they don’t have the courage to try it.

    Pierre Omidyar become a better businessman

  3. “If you know exactly who you want to be, you need to spend as much time [as possible] with people that are actually that already.”


    This advice from Gary Vaynerchuk is actually priceless when it comes to success in the business world. Think as well “It’s not what you know but who you know,” and surround yourself with people you look up to. Human’s adapt to their surroundings quickly, and soon you won’t just want to be an entrepreneur, you will also know how to act like one.

    Gary Vaynerchuk

  4. “Come up with 10 new ideas every day.”


    Coming up with at least 10 new ideas every day will keep your “idea muscle” in shape, which is critical for an entrepreneur in order to keep going and stay ahead of the fast paced business world. James Altucher continues to say that once you’ve done this for about 6 months you will be an idea machine. New ideas keep passionate projects alive and ensure growth in every direction.

    Read Next: Working for yourself; Pros and Cons

    James Altucher become a better businessman

  5. Realize that, “naturally, nobody is interested in your ideas. You have to persuade them, and you have to show them that you are the one person out there that can do it.”



    Robert Greene, an American author known for his books on strategy, also says that “no one is really going to help you or give you direction.” Realizing this sooner than others will give you a head start and the ability to stop looking for recognition in others. Instead, you can focus on your passion project and make it perfect, and the world will not be able to ignore it.


    Robert Greene


    More about ‘Mastery’ by Robert Greene

  6. “Don’t think about ‘how do I get big fast.’ That will happen if you build something meaningful and important.”




    How to encourage teamwork in your organisation


    Danae Ringelmann’s advice is not something to skip. If you rush your ideas or your product you will be relying on luck more than anything to create success for you. While luck is certainly involved in alot of things, relying on it or betting on it to ‘get big fast’ doesn’t help you become a better businessman. Being proud of what you create, instilling passion into your work, and working hard will ensure success more than anything.


    danae ringelmann

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