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Why Drip Email Campaigns are So Important

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Email gives people a chance to breath after getting your communications, and think of how they may
want to reply. That’s unfortunately where the fear stems from. People are worried they’ll get caught off
guard on the phone, and will need to make a decision in that moment if they want whatever you’re
offering or selling.

 

Truth is… some people just aren’t phone people. There are so many different kinds of communications
these days. From text, emails, snapchats to what seems to now be dated phone calls.

 

Since text messaging and email have been so prominent in the last 10 years, people have become more
and more nervous about answering their phone, or even making phone calls for that matter.

 

With all of these different kinds of communication, it’s no doubt that sometimes we get nervous when
contacting prospects – because we don’t know their preferred way of communication. The last thing we
want to do in our busy days is call someone and ruin a connection because they don’t like answering the
phone.

So what’s the solution?

Well, that’s unfortunately not something we can answer for you – because you’ll need to make choices
that reflect your own personal business choices. What we can tell you are the means of communication
that might help you land more deals, and not scare people away.

 

Our recommendation? Building drip email campaigns, or better known as auto emails or autoresponders.
Just think about it for a minute. Email is meeting us all in the middle. It’s a direct line of communication
that is forward enough – yet still moderately passive (in a good way).

 

An email drip campaign, or email autoresponder is a way for you to continuously be hands on with your
prospects – in the most hands-off way possible.

 

Trust us when we say that the hands-off aspect isn’t suggesting you take your focus away from the task.
We’re more so meaning that it allows you to reply to emails without having to remember who you need to
contact today, and who’s on your list for contacts next week. The plus with automated email campaigns is
that they go out without you needing to remember to keep your finger on the pulse.

 

You already have a million things to do – so might as well take one task off your plate.

 

With that in mind, you can build welcome emails, updates, appointment confirmations and monthly
informative emails through a number of different CRM’s and even through your StreetText account.

 

But before making the jump into building a series of automated emails, it’s important to think of the
outcome you’re looking to achieve by creating them. Are you looking to merely provide prospects with
information? Are you looking to get people to attend more open houses or purely to make a sale?
Once you’ve established your goal, it’s important to ask yourself who your audience might be. Since
you’ll have to adhere to multiple different generations, communities and even styles.

 

Making emails holistic to various different platforms may seem like a difficult task, however if you begin
with the end in mind, content will start flowing very quickly.
We’ve broken down a little bit of information so you more easily create the content in your emails.

Image result for drip email campaign

Welcome email

Once you get a prospects email, it’s important to introduce yourself – and not just jump in knee deep in
information and content. Say hello, maybe even thank them for providing you with their email, and set a
precedent for what kind of emails they’ll be getting from you in the future.

 

A lot of people like to mention that they want to be the first point of contact if prospects have any
questions during the process. This might be a good time for your to mention this as well. Focus on the
conversion, but remember to still be a human. People want help, understanding and the ability to touch
base with someone when and if they have questions with whatever you’re helping them with, or selling
them on. Be that first point of contact for them, because chances are – if you continue to be a means of
support for them, they’ll contact you when i’s time to buy or sell.

Update emails

This one may be slightly self explanatory.

 

The market can change – I think that’s something we can all agree on so keeping your prospects up to date
on any changes will be immensely valued by your leads – and make you a huge asset to them.

 

Consider giving them updates when you see fit. I’m not talking every week – but when the bigger things
shift. Once a month, or even once every two to three months might be a good timeline to shoot for to give
them a general overview of shifts in their market they’d want to pay attention to.

Touching base

It’s never a bad idea to send prospects a reminder email that you’re always around to help with anything
they need.

 

People’s lives get busy! Things that were once on the forefront have since been pushed to the back burner
– which happens to every single one of us. Touching base with your prospects every few months to see if
they have any questions, want to book an appointment or even just to wish them a happy birthday or
holiday is a great practice to get into.

 

Drip emails are not only important to help you grow your brand, and prospect list, they’re key to help you
run a successful business. They’re literally helping you take your mind off a task, that would otherwise
take you a lot of time and frankly a ton of organization.

 

All in all, building email campaigns will only benefit your business. Take some time to plan it out, and
dive into better engagement and better communication that will become a lead generation source.

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How to Make Dramatic Improvements to Your E-commerce Business

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Every online entrepreneur wants to enjoy phenomenal success. However, you could be facing various obstacles that could prevent your company from reaching its full potential, such as a competitive market, the wrong platform, poor onsite content, or a lack of marketing know-how. To increase your brand recognition, traffic and sales, find out how to make dramatic improvements to your e-commerce business.

Publish Superb Product Pages

If you want to convince visitors to invest in your products, you must develop impressive product pages that will effectively highlight your inventory and increase your sales. For example, you must only feature high-quality, professional images of your items, which should be complemented with informative, compelling product descriptions. Your product descriptions must state:

  • What your product is
  • What your product does
  • Why it’s better than any similar item on the market

It could convince a potential customer that you only provide high-quality, reliable products, which are worth their time and money.

Transition to a Better E-commerce Platform

If you are constantly battling with website maintenance issues and want to easily manage the customer experience, it might be wise to move to a better e-commerce platform. For example, if you currently use either Magento Community or Magento Enterprise, compare Magento against another platform, such as Shopify Plus, which offers multi-channel capabilities and improved security.

Integrate Clear Call to Actions

A call to action can indicate the action you want a visitor to perform on a specific page, which could be buying a product, calling your business, completing a form, or downloading a guide or an eBook. To create a clear, compelling call to action, you should use a strong command verb, such as “Download,” “Subscribe” or “Buy.” You also could add a sense of urgency into a CTA by writing “Buy now to avoid disappointment” or “Shop soon! Sale ends this Friday.”

Master Upselling and Cross-selling

Most dependable e-commerce platforms provide features that allow brands to showcase related products to a customer’s order. If you want to increase your average sales, you must focus on upselling and cross-selling your products.

For example, upselling will require you to promote a similar item to a product already in a visitor’s basket. As it could match their needs and taste, it could potentially lead to a larger sale. If you are looking into cross-selling, you will need to feature complementary products to a customer’s order, such as jeans to match a t-shirt.

If you can master upselling and cross-selling on your e-commerce site, you could generate a bigger annual profit margin.

ecommerce example agenda daily

Proofread Your Website

If a visitor is unfamiliar with your brand, they will want to learn more about you before buying a product from your business. As a result, they might browse your web content to learn more about who you are and what you do.

Unfortunately, if your copy is riddled with grammatical errors, it can lead to a lack of trust in your brand and a lost sale. To secure their custom, you must routinely proofread your content to spot any mistakes, which could otherwise tarnish your credibility and profitability.

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Business

5 Good Reasons you Should Not Start Your own Business

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Starting one’s own business can often be an amazing, life-changing decision that opens up doors into places you never thought you would go. There are hundreds of articles on the internet telling you how you should start your own business, and why you should, and they are generally full of good points. However; there are not enough telling you the truth. Starting your own business is hard.  We should be open to the fact that starting a business might not be a good idea for everyone.

5 reasons you should not start your own business

1) Starting a business takes an insane amount of work. I’ll keep this short and sweet. Work-life balance is a joke for founders of successful companies; this term does not apply to the startup phase of a business, particularly as the founder of that business.

2) When you fail, it is public and personal. It can be embarrassing to be fired from a job, but failing at starting a business is a much deeper wound, in my experience. A job is a part of you. Your business is a complete manifestation of you. The best way for me to describe the feeling of failing at entrepreneurship is by using an example from my childhood. I used to be a pitcher in baseball. You get on the mound. You throw the ball. The batter takes a big swing and connects big time. He hits it in a nice, high, long loft that lasts 5 to 15 seconds, where everyone can see it leave the stadium. It hurts the whole team, but the crowd is only looking at you. Just in case anyone might not be able to see you, in baseball the mound is elevated above the level of the field so everyone can get a good view of the pitcher. That’s the best way I can describe the feeling of failing at entrepreneurship, except it lasts a lot longer than 5 to 15 seconds.

3) Unfortunately, you may fail. One out of every two U.S. businesses fail in their first five years on the market. The chances of success can be good if you do it the right way, but most people quite simply don’t do it that way. And if you fail, your financial losses can be significant.

4) You can’t make friends at work. As the founder of a company, everyone works for you, so you can’t develop real friendships since you are the employer and “the boss.” There is an unequal relationship. Even when you do develop a friendship, you never quite know if it’s real. Entrepreneurship is a lonely occupation, and this inability to generate friendships at work is one of the most glaring representations of that fact.

5) Success (if you ever achieve it) take time. One of my complaints with how entrepreneurship is represented in popular culture is the idea that businesses either fly quickly or fail immediately. The truth is that it usually takes years to build a great business. Most entrepreneurs that I know who have successful businesses put in about three to five years of hard work to get their businesses off of the ground and to the point they’re self-sustaining.

Read also: 11 Easy Business Outfits to Snaz Up Your Day at the Office

If you’ve read this list and still feel like starting a business is for you, then you’ll probably make it. If you are willing to put in the hard work that it takes, go big, because you could be the next Bill Gates.

 

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Facebook’s Ventures into Cryptocurrencies is Larger than Many Expected

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Facebook is venturing into the cryptocurrency space for the second time and at least one major Wall
Street firm sees substantial upside if the company is able to monetize a cryptocurrency via the social
media giant. Facebook has been developing a cryptocurrency that could be part of a multibillion-dollar
revenue opportunity, according to the financial giant Barclays.

Huge Revenue Opportunity

While is is not clear exactly how Facebook will monetize a FaceCoin, Barclays is forecasting an additional
$19-billion in revenues by 2021. The cryptocurrency is being developed on a blockchain platform that
will be used for global payments. The company reportedly is planning to use its WhatsApp platform to
allow users to send payments instantaneously using the Messenger app. Facebook has not publicly
commented on the reports. One of the big differences between the FaceCoin and other
cryptocurrencies is that the digital Facebook currency would be a stable coin, tied to the value of fiat
currency such as the dollar. This would weed out speculators as there would not be the likelihood of the
price diverting from a fixed level.


A New Revenue Stream

Facebook is looking to monetize some of its assets, as target marketing to users on its platform has
come under fire. Expanding into payments could give Facebook another way to generate revenue.
Barclays bases its Facebook revenue estimates off of Google’s digital distribution service, which is also
the official app store for Android’s operating system. Google Play, generates $6 in revenue per user
now. A Facebook virtual currency would allow for more premium content to find its way back to
Facebook, according to Barclays, as companies re-establish themselves on the social network as a
strategic partner.

Issues With Payments in the Past

Facebook attempted a digital coin in 2010 that failed. Facebook credits were developed to be similar to a cryptocurrency. Users would prepay for these virtual coins using fiat currencies, and then use those
credits for purchases of apps. The company required a user to pay using a debit or credit card upfront.
The issue was that Facebook had to incur the changing fee from fiat currency to a cryptocurrency which
negatively impacted the value of the coins and the company’s ability to generate a profit. In the last
decade, the company has become much larger and has many apps and additional social media
platforms, which would provide a better chance of success.

According to Barclays, the size and scale of the FaceCoin project are much bigger than most expect. The
leader of Facebook’s blockchain and cryptocurrency efforts is former PayPal President David Marcus.
Facebook has been steadily building out its blockchain team.

What’s Next

There are still many challenges. Facebook has to relay to users the value of its cryptocurrency. Users will
need to see the benefit of using Facebook related to other payment methods that are established and
currently available. If the coin is successful, Facebook will likely be able to execute according to Barclays.

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