“Isn’t it amazing what gestures can do?” that’s the tagline of Volkswagen’s latest ad campaign featuring an impressive stunt dog to promote their Gesture Control technology.
Jumpy the dog, who became famous on YouTube for his impressive tricks and stunts shows how simple gestures can create amazing stories. When Jumpy meets a lonesome man in the park, he accidentally becomes the hero in a personal love story.
This creative campaign from Volkswagen not only helps to demonstrate the simplicity and fun of using their innovative technology, but a new approach in which they aim to revolutionise the operation of vehicles.
No more buttons or switches
Volkswagen has said that soon we’ll be able to control many of our car’s features without using buttons or switches, thanks to Gesture Control.
In fact nearly all of the controls in the Golf R Touch, which was unveiled at this year’s Consumer Electronics Show, were either touch-screen or sensor-based.
The main reason for this is driven by the need to simplify increasingly complex technology in cars and to reduce driver distractions.
“The development team for the Golf R Touch pursued the goal of producing an interior and infotainment concept that would fulfil seemingly contradictory requirements,” explains Volkswagen. “Despite the continually growing complexity and number of functions, this concept was intended to reduce driver distractions while attaining maximum personalization and intuitive operation in the car.”
Advanced Gesture Control
Using proximity sensors and a 3D camera mounted in the roof lining, Volkswagen’s gesture control technology works by recording and interpreting hand movements to control almost every piece of equipment in the cabin.
For example, if the driver gestures to touch the roof then the car will bring up touchscreen controls for the sunroof. You can then gesture your hand back or forward to slide the roof open or closed. Similar hand-waving can be used to adjust the seats and even the climate control.
The firm claims the system is primarily designed to reduce the increasing array of distractions for the driver and make it more natural to control the technology. The layouts of the central touchscreen and the Active Info Display can be customized quickly, in a similar way to smartphones or tablets. The same applies to the entire colour staging in the interior.