Valani Atelier Releases New Ruby Collection in Time for Valentine’s Day
Just in time for Valentine’s Day on February 14th Valani Atelier has released a new, stunning ruby collection focused on the modern woman. For over 80 years, the Valani family has built a legacy sourcing precious gemstones firsthand from family-owned mines in Columbia, Brazil, Zambia, Sri Lanka, and around the world.
From its NYC studio, Valani Atelier’s award-winning designer, Heena Shah, approaches these exceptional gems with a unique contemporary aesthetic, creating one-of-a-kind jewelry with only the finest materialsthat promise to make any woman happy on the most romantic day of the year. The results are unmatched in vision, style, and substance.
“Vivid red rubies in a strong silhouette embrace individuality and sophistication all at once. The Valani woman who chooses to wear ruby is distinctive, decisive, and provocative. She is bored of commercial fashion imagery, fed up with being force-fed traditional beauty standards. She resonates with rubies because they are just as distinct, passionate, and intriguing as she is.”—Heena Shah
Heena Shah’s evolution as a designer has been, like the stories of many modern women, a tale of striving for excellence in every aspect of her life. From her pursuits in the arts to an early career in engineering at Google, Valani Atelier’s creative director has found herself alongside confident and ambitious women, bold but never anything less than themselves. Trained at the Gemological Institute of America, Heena became the youngest fine jewelry designer to win six prestigious AGTA Spectrum awards, including in the Platinum Guild and Women’s Jewelry Association categories.
Valani Atelier’s deeply rooted connections to families and artisans in the gem world gave her a first-hand education and a love for colored precious gemstones. She’s traveled the world to learn from miners in Brazil, gold experts in Italy, and pearl farmers in Japan, finding incredible materials and forging irreplaceable relationships.
She has a passion for ruby, and is delighted to launch this capsule collection of one-of-a-kind spectacular ruby pieces in time for Valentine’s Day. She says,
“Rare red rubies in striking silhouettes embrace individuality. I design extravagant passionate ruby pieces with a discerning modern woman in mind. It is in step with the times, but there’s nothing routine about it.”