Valani Atelier Releases New Ruby Collection in Time for Valentine’s Day
Just in time for Valentine’s Day on February 14th Valani Atelier has released a new, stunning ruby collection focused on the modern woman. For over 80 years, the Valani family has built a legacy sourcing precious gemstones firsthand from family-owned mines in Columbia, Brazil, Zambia, Sri Lanka, and around the world.
From its NYC studio, Valani Atelier’s award-winning designer, Heena Shah, approaches these exceptional gems with a unique contemporary aesthetic, creating one-of-a-kind jewelry with only the finest materialsthat promise to make any woman happy on the most romantic day of the year. The results are unmatched in vision, style, and substance.
“Vivid red rubies in a strong silhouette embrace individuality and sophistication all at once. The Valani woman who chooses to wear ruby is distinctive, decisive, and provocative. She is bored of commercial fashion imagery, fed up with being force-fed traditional beauty standards. She resonates with rubies because they are just as distinct, passionate, and intriguing as she is.”—Heena Shah
Heena Shah’s evolution as a designer has been, like the stories of many modern women, a tale of striving for excellence in every aspect of her life. From her pursuits in the arts to an early career in engineering at Google, Valani Atelier’s creative director has found herself alongside confident and ambitious women, bold but never anything less than themselves. Trained at the Gemological Institute of America, Heena became the youngest fine jewelry designer to win six prestigious AGTA Spectrum awards, including in the Platinum Guild and Women’s Jewelry Association categories.
Valani Atelier’s deeply rooted connections to families and artisans in the gem world gave her a first-hand education and a love for colored precious gemstones. She’s traveled the world to learn from miners in Brazil, gold experts in Italy, and pearl farmers in Japan, finding incredible materials and forging irreplaceable relationships.
She has a passion for ruby, and is delighted to launch this capsule collection of one-of-a-kind spectacular ruby pieces in time for Valentine’s Day. She says,
“Rare red rubies in striking silhouettes embrace individuality. I design extravagant passionate ruby pieces with a discerning modern woman in mind. It is in step with the times, but there’s nothing routine about it.”
Tricks to Attract the Most Attendees to your Exhibition Stand
Attracting attendees to your exhibition is on the top of every company’s list. Brands don’t invest tons of time, energy and money just to look fancy and take photos after all.
The best brands find out exactly what works best to attract the most people at exhibitions so their hard work and planning pays off. There’s no point of having a brilliant shop stocking all the best labels on the market out in the dessert where no one can visit it.
We want you to be as successful as possible when exhibiting which is why we have compiled this list of innovative ideas to get those visitors pouring in! You can take advantage of exhibition stands UK companies are brilliant at supplying designs and equipment that fit your requirements.
However, attracting the right audiences to your stand is down to you as a company. If you need some good ideas, look no further. Try some of these:
- Add value for at no cost wherever possible!
You can do this not just by doing marketing give-aways but by sharing your knowledge and expertise with visitors. If it’s good enough, they will keep coming back. This especially works in a B2B context where potential clients are on the look out to make lasting business connections.
So maybe start with free hand-outs, white papers, eBook downloads, podcasts, digital tutorials, the list could go on. The easiest way to do this is to grab their email addresses! This is also a great way to build a mailing list, if they opt in.
- Get on the social media!
Start speaking to your fans and gathering everyone you know. This is a great first step, working with what you already have and can build up anticipation for the event. Not only this, but you will alert your current customers and fan base that you are exhibiting and boost your visitors before the exhibition even starts!
You should also remember to live tweet during the event itself. This can run in conjunction with live digital Q&A sessions or other marketing announcements you can blast on social.
- Get some gadgets!
If you can, try and get something quirky and novel that the visitors can touch and feel. This will immediately peak interest and get more passer-by’s interested in what you have to offer.
- Host your own seminar!
Plenty of visitors are attending the exhibition to develop their knowledge and discover effective business solutions that relate to their companies. You can offer your own expertise by hosting a seminar to help gather the crowds.
Don’t just take our word for it, here are the facts:
- Direct mail can be a successful marketing tool in the lead up to an exhibition. Research reveals each mailing increases the response rate in your stand. One gets 25 percent visitor response, two emails gets 50 percent and so on.
- Another enlightening CEIR Research discovery reports that ‘60 percent of a typical exhibition audience has been attending for two or more consecutive years’. This means pre-show communication with these longstanding visitors is crucial.
Now you have a few ideas up your sleeves, it’s time to get cracking with your new and improved marketing plan. So by implementing the right things, as the facts show, you can attract visitors to your stand and deliver the best exhibition possible.
Mundo Lingo Language and Cultural Exchange Event – Melbourne
Living in a country which is largely dominated by English language speakers, it can be difficult for foreign language learners (such as myself) to find native speakers to practice with. However, thanks to a new social project there are now dedicated ‘cultural exchange networks’ in cities such as Melbourne that allow locals to improve their language skills and learn more about other cultures.
Every week Mundo Lingo host their ‘Multilingual Cultural Exchanges’ in Melbourne’s CBD in a bar from 7pm until late. The event is free for participants and upon arrival they are given a flag sticker of their native language or any other language they speak in order of proficiency.
Despite having only been established in Melbourne for just two months, the number of participants at each event continues to grow, with over 250 people at the past three events.
While the primary focus of the event is on exchanging languages, participants also have the opportunity to exchange cultures with people from all around the world. They talk in small groups in a warm and friendly environment, and the topic of conversation is as much their choice as is the language.
To find out more visit their Facebook page ‘Mundo Lingo Australia‘
Every Wednesday from 7pm – Late
The European Bier cafe (120 Exhibition Street)
Everyone! Locals, Foreigners, Students. All ages and nationalities welcome.
Tips On Organising Your First Ever Club Night
Organising your own club night can be really exciting – you get to invite who you want, choose the theme and make the entire night your own. But, before you get too far ahead of yourself, there are quite a few bits of admin that you need to consider before your club night will be a success.
Club nights take time and effort to organise, especially if you want the evening to run smoothly and for guests to actually turn up!
With this in mind, here are a few of the most important things to consider when planning your own club night:
Your budget is the very first thing you should sit down and determine, as without knowing your limitations it will be impossible to start planning properly. Thinking about all the different forms of expenditure you are likely to experience – from venue hire to booking acts, bar costs and security – will help you accurately work out what you can and cannot afford.
Keep the clientele in mind
This may be your club night, but if the guests don’t like what it entails, then no one will show up – and then you’ll really be in trouble. Think about who it is you want to invite and what their preferences are – try to organise the entertainment around what the guests will want, as well as the kind of prices they can afford or are happy to pay.
Alternatively, if you have a specific theme or act you want to perform, then make sure you promote the night to the right crowd. This leads on to the next point…
Hype & promotion
Next, you want to generate some hype and promote the event. If this isn’t done correctly, then the night is doomed to fail. Make sure you put a lot of effort into promoting the night in the right places, to the right people and well enough in advance to generate a bit of excitement. This can be with posters, leaflets, and even ads in local publications if the budget allows.
Also, don’t underestimate the power of social media, as it is free and also incredibly influential – set up event pages and get friends and colleagues to promote the event on their own personal pages, linking back to the original site, in a bid to get even more people interested.
Choosing a venue
Of course, promoting the event will be hard without specific details included in the fliers or on the online pages, and the venue is one of the most essential aspects of a club night.
If you have a specific club in mind (and it’s within budget), then fab – if you have a few to choose from, then maybe pay a visit to them all and get a feel for them. If they are too big or small for your night, then discount them; but don’t be so hasty if the décor isn’t quite right – if you’re throwing a themed club night, then allocating a bit of the budget to props and decorations will help fix any aesthetic problems. Always keep the price and location in mind, and don’t forget to ask what extras are included – this could include coat-check staff for the night and maybe a bit of security.
Of course, if security isn’t part of the package when it comes to booking a venue for a club night, then you will need to think about hiring a bouncer for the night. Having the right security is of the utmost importance and will help to ensure the night goes off without a hitch.
If there’s one thing to do properly, it’s hiring the right security. You’ll more than likely be rushing around trying to make sure everything is running as smoothly as possible, and worrying about possible security breaches will only stress you out more, meaning you won’t be able to enjoy the evening. Hiring professional security personnel will remove some of this stress, allowing you to focus on having fun.