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Send Your Name Into Mars with NASA’s Latest Spacecraft

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Thousands of names are to be loaded onto a chip and placed on board Orion, NASA’s new space exploration craft.

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NASA is giving people the chance to have their names blasted to Mars on its latest spacecraft.

People have until 31 October to send their names to the space agency, which will then be added to a microchip and placed on board the Orion explorer.

Orion is NASA’s new spacecraft developed for crewed missions to the Moon, an asteroid and ultimately Mars.

Its test flight is scheduled for 4 December with a four-hour two-orbit mission around Earth to test its systems.

It will then travel back through the atmosphere at 20,000mph before splashdown in the Pacific Ocean.

The names will continue to fly on future NASA exploration flights including its mission to Mars.

Orion programme manager Mark Geyer said: “NASA is pushing the boundaries of exploration and working hard to send people to Mars in the future.

“When we set foot on the Red Planet, we’ll be exploring for all of humanity. Flying these names will enable people to be part of our journey.”

So far more than 200,000 people have put their names forward. Click here to submit your name.

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Events

Valani Atelier Releases New Ruby Collection in Time for Valentine’s Day

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Ruby Collection by Valani Atelier

Valani Atelier Releases New Ruby Collection in Time for Valentine’s Day

The Elise Ruby by Valani Atelier

The Elise Ruby

 

Just in time for Valentine’s Day on February 14th Valani Atelier has released a new, stunning ruby collection focused on the modern woman. For over 80 years, the Valani family has built a legacy sourcing precious gemstones firsthand from family-owned mines in Columbia, Brazil, Zambia, Sri Lanka, and around the world.

From its NYC studio, Valani Atelier’s award-winning designer, Heena Shah, approaches these exceptional gems with a unique contemporary aesthetic, creating one-of-a-kind jewelry with only the finest materialsthat promise to make any woman happy on the most romantic day of the year. The results are unmatched in vision, style, and substance.

The Bancroft Ruby Set

The Bancroft Ruby

 

“Vivid red rubies in a strong silhouette embrace individuality and sophistication all at once. The Valani woman who chooses to wear ruby is distinctive, decisive, and provocative. She is bored of commercial fashion imagery, fed up with being force-fed traditional beauty standards. She resonates with rubies because they are just as distinct, passionate, and intriguing as she is.”—Heena Shah

 

Heena Shah’s evolution as a designer has been, like the stories of many modern women, a tale of striving for excellence in every aspect of her life. From her pursuits in the arts to an early career in engineering at Google, Valani Atelier’s creative director has found herself alongside confident and ambitious women, bold but never anything less than themselves.  Trained at the Gemological Institute of America, Heena became the youngest fine jewelry designer to win six prestigious AGTA Spectrum awards, including in the Platinum Guild and Women’s Jewelry Association categories.

Valani Atelier’s deeply rooted connections to families and artisans in the gem world gave her a first-hand education and a love for colored precious gemstones. She’s traveled the world to learn from miners in Brazil, gold experts in Italy, and pearl farmers in Japan, finding incredible materials and forging irreplaceable relationships.

She has a passion for ruby, and is delighted to launch this capsule collection of one-of-a-kind spectacular ruby pieces in time for Valentine’s Day. She says,

“Rare red rubies in striking silhouettes embrace individuality. I design extravagant passionate ruby pieces with a discerning modern woman in mind. It is in step with the times, but there’s nothing routine about it.”

 

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Events

Tricks to Attract the Most Attendees to your Exhibition Stand

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Attracting attendees to your exhibition is on the top of every company’s list. Brands don’t invest tons of time, energy and money just to look fancy and take photos after all.

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The best brands find out exactly what works best to attract the most people at exhibitions so their hard work and planning pays off. There’s no point of having a brilliant shop stocking all the best labels on the market out in the dessert where no one can visit it.

We want you to be as successful as possible when exhibiting which is why we have compiled this list of innovative ideas to get those visitors pouring in! You can take advantage of exhibition stands UK companies are brilliant at supplying designs and equipment that fit your requirements.

However, attracting the right audiences to your stand is down to you as a company. If you need some good ideas, look no further. Try some of these:

  • Add value for at no cost wherever possible!

You can do this not just by doing marketing give-aways but by sharing your knowledge and expertise with visitors. If it’s good enough, they will keep coming back. This especially works in a B2B context where potential clients are on the look out to make lasting business connections.

So maybe start with free hand-outs, white papers, eBook downloads, podcasts, digital tutorials, the list could go on. The easiest way to do this is to grab their email addresses! This is also a great way to build a mailing list, if they opt in.

  • Get on the social media!

Start speaking to your fans and gathering everyone you know. This is a great first step, working with what you already have and can build up anticipation for the event. Not only this, but you will alert your current customers and fan base that you are exhibiting and boost your visitors before the exhibition even starts!

You should also remember to live tweet during the event itself. This can run in conjunction with live digital Q&A sessions or other marketing announcements you can blast on social.

  • Get some gadgets!

If you can, try and get something quirky and novel that the visitors can touch and feel. This will immediately peak interest and get more passer-by’s interested in what you have to offer.

  • Host your own seminar!

Plenty of visitors are attending the exhibition to develop their knowledge and discover effective business solutions that relate to their companies. You can offer your own expertise by hosting a seminar to help gather the crowds.

Don’t just take our word for it, here are the facts:

  • Direct mail can be a successful marketing tool in the lead up to an exhibition. Research reveals each mailing increases the response rate in your stand. One gets 25 percent visitor response, two emails gets 50 percent and so on.
  • Another enlightening CEIR Research discovery reports that ‘60 percent of a typical exhibition audience has been attending for two or more consecutive years’. This means pre-show communication with these longstanding visitors is crucial.

Now you have a few ideas up your sleeves, it’s time to get cracking with your new and improved marketing plan. So by implementing the right things, as the facts show, you can attract visitors to your stand and deliver the best exhibition possible.

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Events

Mundo Lingo Language and Cultural Exchange Event – Melbourne

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Language Exchange Event

Living in a country which is largely dominated by English language speakers, it can be difficult for foreign language learners (such as myself) to find native speakers to practice with. However, thanks to a new social project there are now dedicated ‘cultural exchange networks’ in cities such as Melbourne that allow locals to improve their language skills and learn more about other cultures.

Mundo Lingo

Every week Mundo Lingo host their ‘Multilingual Cultural Exchanges’ in Melbourne’s CBD in a bar from 7pm until late. The event is free for participants and upon arrival they are given a flag sticker of their native language or any other language they speak in order of proficiency.

Despite having only been established in Melbourne for just two months, the number of participants at each event continues to grow, with over 250 people at the past three events.

Cultural Exchange

While the primary focus of the event is on exchanging languages, participants also have the opportunity to exchange cultures with people from all around the world. They talk in small groups in a warm and friendly environment, and the topic of conversation is as much their choice as is the language.

To find out more visit their Facebook page ‘Mundo Lingo Australia

When?

Every Wednesday from 7pm – Late

Where?

The European Bier cafe (120 Exhibition Street)

Who?

Everyone! Locals, Foreigners, Students. All ages and nationalities welcome.

Cost?

FREE

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