Footlocker have teamed up with Converse to give young creatives the opportunity to make their own sneakers!
Converse have been one of the most well known footwear brands for decades. Almost everyone can say that they have worn Converse at some point in their life. The uniquely simple appearance of Converse has been a defining characteristic of the brand, allowing wearers to easily incorporate them into their own fashion styles.
Under the slogan ‘Made by You’ Converse aim to build on this idea of self-expression through fashion and have teamed up with Foot Locker and a select group of individuals to create a limited edition of shoes.
Their latest campaign features videos of four young creatives, each with their own unique fashion style, who have helped create a personalised range of new footwear.
One of the videos features Carlie Barker, an avid Instagramer, artist and model. Her love for 90s fashion and bold outfits has helped her to amass close to 80K followers on Twitter and over half a million on Instagram! In the campaign video she discusses how she uses Instagram not only as a platform to express herself, but a way of life that allows her to meet like-minded individuals. It is this way of life, as well as her personalised Chuck trainers that allow Carlie to express herself as a creative artist.
“This is just a general celebration of people who love to wear their Chuck Taylors. This campaign speaks to us wanting to celebrate self-expression around the world.” – Ian Stewart, VP-global marketing at Converse
Since 1908 the Converse shoe label has been producing a variety of lifestyle brand footwear to millions of customers all over the world. Today they manufacture their products under the One Star, Chuck Taylor All Star and Jack Purcell names.
To find out more, check out the video below: