Have you ever wondered what it would be like to explore a new city before you’ve even arrived there? Well thanks to a new initiative from the Austrian tourism board you can do just that!
A new interactive video campaign for the city of Vienna allows visitors to choose from a number of different guides and spend the perfect day exploring the Austrian capital.
Unlike typical tour guides, the people featured in this campaign are ordinary locals who live and work in Vienna. Each of them have their own set of tips and preferences for spending the perfect day in the city, providing unique and interesting insight into this bustling metropolis.
One such host is Hannah, a first assistant rider at the world-renowned Spanish Riding school. She shares her favourite spots in Vienna and gives us an up-close look of what it’s like to work with the renowned Lipizzaner stallions.
As the day progresses, we accompany Hannah to the nearby L’Osteria and watch her devour a deliciously huge pizza! Afterwards, she takes us to her favourite spot for chilling out and getting inspiration: The Schönbrunn Palace.
Throughout each of the video-tours, viewers are given the opportunity to explore a particular attraction in more detail or to switch to a different host. This really gives a great sense of connectedness and diversity to the overall campaign.
Other Viennese locals featured in the campaign include Erdem, a photographer and IT expert with Turkish roots and a 27-year-old street artist named Isabella. Although each of the six presenters have their own way of enjoying and exploring Vienna, we get to see it from an insider’s perspective which is always the best way to discover a city!