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Creating Loyal Customers through Email

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Creating loyal customers is key to maintaining good business.

Creating loyal customers thru emailAfter gaining new customers and engaging them through email, you can further enhance your relationship with them by encouraging them to learn more about your products and services which will propel them to make additional purchases.

The best way to get someone to do something is to make it easy for them. Utilizing email marketing solutions is an efficient way to boost sales and also gives your customers an easier way to shop as they can click on items of interest right from their email.

One way for this to work is to send out e-commerce promotional newsletters that feature your selected weekly or monthly sales. The newsletters can also include background information and interviews, which can add more value for the end user. Also customers are known to get turned-off by emails that are solely promotional in structure.

Business owners can also implement a transactional email marketing method, which provides the customer with an email receipt that details their recent purchase and also includes offers for other products and services they may be interested in based on their previous buys.

Using back-end information, separately e-mailings can be sent regularly and tailored to target specific customers about upcoming sales or buying events that will motivate customers to make additional purchases.

To round out the experience, incentive programs (which can be promoted with an email marketing campaign) can be created to reward customers for their purchases, which down the line will create even more points of sale for the business.

More importantly in conjunction with the email marketing, we find that consumers reward companies with their repeat business due to some of the following reasons:

1. Receiving special attention: When a business takes the time to create special content pieces such as email newsletters that highlight specials and products of particular interest to customers, it’s a win-win for both parties.

2. Quality: Delivering what is advertised (especially when it’s in print) is crucial in strengthening and growing relationships with customers.

3. Excellent customer service: When you’re spending hard earned money you want to feel valued, and companies that offer the best customer service online and off have higher sales margins.

4. Sales and promotional offerings: Everyone likes to feel like they are getting a good deal and email campaigns are great ways to inform customers how they can best save when shopping or doing business with you!

5. Fun factor: Sweepstakes, contests, company initiatives, community involvement and tie-in’s to holidays are just a few of the tried and tested methods of spicing up your promotional efforts for your business.

Another positive side to using email marketing to encourage customers to buy more of your services and products is that an email is something that can be stored away for future reference without taking up a lot of space like printed materials and flyers.

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Business

Trump Comments on Stock Market’s latest drop – says it’s ‘peanuts’

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Trump says Tuesday’s market drop is ‘peanuts’

President Donald Trump played down the stock market’s losses on Tuesday as “peanuts” when compared with the importance of striking a good deal with China and the gains since his election.

The Dow Jones Industrial Average “was about 16,000 or 15,000 and now it’s almost at 30,000,” Trump said at the NATO summit in London. “It’s going to be at 30,000.”

“If the stock market goes up or down — I don’t watch the stock market. I watch jobs. Jobs are what I watch,” he added. Today’s move is “peanuts compared to — we have picked up record numbers so that’s OK. That’s the way I feel.”

The major stock indexes slid Tuesday after Trump said he thinks it would be a good idea to delay signing a trade deal with China after the 2020 presidential election. The Dow Jones Industrial Average fell more than 450 points at its lows on Tuesday, led lower by trade-vulnerable AppleCaterpillar and 3M.

“In some ways, I like the idea of waiting until after the election for the China deal, but they want to make a deal now, and we will see whether or not the deal is going to be right,” Trump told reporters before U.S. markets opened Tuesday. When asked if he had a deal deadline, he added: “I have no deadline, no. … In some ways, I think it is better to wait until after the election if you want to know the truth.”

Despite his assurances that he doesn’t watch the market’s daily moves, Trump often tweets within hours of when the U.S. equity market reaches an all-time high. He has tweeted the keyword “stock market” 107 times since his inauguration

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11 kids quotes we’re all feeling

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kids quotes laughing kids

Ok so there’s always that time when you just wish so bad you could straight up say whats on your mind, but you know you really shouldn’t, so you don’t. Well leave it up to kids to say exactly what you’re feeling, no hesitation or regret. Check out these kids quotes that say everything you wish you could!

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THIS IS A WHOLE (FOOD) MOOD.

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More good reads

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Saturday savagery (submitted anonymously) #savage

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Why do kids say the darndest things? Comment with your favorite!

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How to become a better businessman in 6 steps; Priceless advice from Entrepreneurs

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Become a better businessman in 6 steps following this priceless advice from accomplished entrepreneurs.

  1. “Do something you’re very passionate about, and don’t try to chase what is the hot passion of the day.”

    Jeff Bezos accentuates having passion for what you are doing, because if you don’t love it you are much more likely to give up. It’s hard to take an idea and turn it into reality, especially by yourself or when people whom you respect tell you it can’t be done. The passion and love you give to your project will determine it’s success rate over time.

    Jeff Bezos Become a better businessman

  2. “Don’t let people who you may respect and who you believe know what they are talking about tell you that it can’t be done.”

    Pierre Omidyar continues to say that often they will tell you it can’t be done and that’s only because they don’t have the courage to try it.

    Pierre Omidyar become a better businessman

  3. “If you know exactly who you want to be, you need to spend as much time [as possible] with people that are actually that already.”


    This advice from Gary Vaynerchuk is actually priceless when it comes to success in the business world. Think as well “It’s not what you know but who you know,” and surround yourself with people you look up to. Human’s adapt to their surroundings quickly, and soon you won’t just want to be an entrepreneur, you will also know how to act like one.

    Gary Vaynerchuk

  4. “Come up with 10 new ideas every day.”


    Coming up with at least 10 new ideas every day will keep your “idea muscle” in shape, which is critical for an entrepreneur in order to keep going and stay ahead of the fast paced business world. James Altucher continues to say that once you’ve done this for about 6 months you will be an idea machine. New ideas keep passionate projects alive and ensure growth in every direction.

    Read Next: Working for yourself; Pros and Cons

    James Altucher become a better businessman

  5. Realize that, “naturally, nobody is interested in your ideas. You have to persuade them, and you have to show them that you are the one person out there that can do it.”



    Robert Greene, an American author known for his books on strategy, also says that “no one is really going to help you or give you direction.” Realizing this sooner than others will give you a head start and the ability to stop looking for recognition in others. Instead, you can focus on your passion project and make it perfect, and the world will not be able to ignore it.


    Robert Greene


    More about ‘Mastery’ by Robert Greene

  6. “Don’t think about ‘how do I get big fast.’ That will happen if you build something meaningful and important.”




    How to encourage teamwork in your organisation


    Danae Ringelmann’s advice is not something to skip. If you rush your ideas or your product you will be relying on luck more than anything to create success for you. While luck is certainly involved in alot of things, relying on it or betting on it to ‘get big fast’ doesn’t help you become a better businessman. Being proud of what you create, instilling passion into your work, and working hard will ensure success more than anything.


    danae ringelmann

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