Alzheimer’s Research UK, one of the leading charities for dementia, has launched a national TV campaign to raise awareness of the funding needed to help find a cure for Alzheimer’s disease.
Celebrities such as Seth Rogen and James Nesbitt feature in the first-ever TV advert by Alzheimer’s Research UK (ARUK) which will be shown on all major TV channels and cinema screens across the UK.
Dementia currently affects over 850,00 people in the UK, with Alzheimer’s disease as its most common cause. Despite some great strides in research, there is still no way to prevent, cure or even slow the progression of the disease.
The ‘Fight Back’ campaign which was created by AIS London features famous faces such as Seth Rogen, Sir Terry Pratchett, Arlene Phillips, Dame Joan Bakewell and Katie Derham.
Seth Rogen, whose mother-in-law is living with early-onset Alzheimer’s disease, said: “We shouldn’t think of Alzheimer’s as different to other big diseases, at its root are brain cells dying and this is a physical process that scientists can put a stop to, given the resources to do the job. I hope this campaign gets folks talking about the disease and moves us towards a place where we really start to fight it, I’m proud to be part of it.”
Tim Parry, head of communications at Alzheimer’s Research UK commented: “Alzheimer’s Research UK’s core aim is to defeat Alzheimer’s and other forms of dementia and we believe that with continued funding and world class research, we will make a breakthrough.
“To give us the best chance of beating the condition sooner, we wanted this advert to have a disruptive approach in educating the public, to challenge people’s perception that nothing can be done to tackle diseases like Alzheimer’s, and to demonstrate that research has already gone a long way in taming other serious diseases and can do the same for dementia.”
To find out more about the Fight Back campaign and how you can help, click here.