Analyzing Metrics – First You Have to Get Them!

No matter what industry you are in, the analysis of metrics is a vital part of planning the future of your organization.


From marketing to investing to recruiting talent for your company, you need a data set to look at and analyze to see where you were a year ago, as opposed to where you now stand. When it comes to education, those metrics are even harder to analyze because of the discrepancy of how ‘success’ is measured.

Those in administration are constantly struggling against the tension between the academic success and financial success of their educational institution. Believe it or not, some of the best universities are the very ones that struggle most to set, and stay within, a reasonable budget. If you are a college administrator or on the board of directors, you may want to look at how you are getting those metrics. Some sources may be skewed, meaning your analysis will also be tilted.

Why Metrics Matter to College Administration

For the sake of argument, let’s take a quick look at a school like Maryville University’s online EDD program. It is the focus of a program like this to prepare students for leadership roles within higher education. Individuals who graduate with a higher education leadership degree are prepared to work as:

  • Department Chairs
  • Academic Deans
  • Provosts
  • Chief Academic Officers
  • Admissions Directors
  • President of the University or College

As you can see, being effective in any of these positions requires having an eye on academic progress as well as the financial state of the school they are working for. Without a complete data set it would be virtually impossible to make a thorough analysis as to the state of affairs in either category. Metrics matter because they are the numbers that each of these professionals must crunch in order to run an efficient school and/or department. But if metrics can be slanted, how can you obtain a data set that contains the data you need to analyze?

The Sixty-Four Thousand Dollar Question

And, that is the sixty-four thousand dollar question. How is someone with an online EDD degree supposed to go about collecting the facts and figures they need to assess the current state of their department or educational institution? Before going any further, it perhaps would be a good idea to look at the latest presidential election. On November 8, 2016, no one expected anything but a Hillary Clinton victory. All the polls showed her ahead by several points so when Mr. Trump won, it came as a complete shock to both parties as well as the media.

But why were the media so astounded when it was their polls that predicted a Clinton victory? Actually, the answer is quite simple. It seems as though the media had defective metrics because they weren’t unbiased in the people they polled.

You can analyze metrics all day, but if they are not accurate, you will be no farther along than you are now. The bottom line is that you need to hire an expert to gather the information you require before trying to analyze it. With faulty data you get a faulty projection, as in the recent election. Unbiased, impartial metrics are worth their weight in gold.

Author: Group Features Editor

James is the Group Features Editor for Agenda Daily managing the business, entertainment, lifestyle, technology and travel sections. After completing a degree in law, he decided that writing was his first love and has been a journalist for over three years working in magazines, TV, radio and online.

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