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Adaptive and Responsive Web Design: What’s the Difference?



A few of the main differences between responsive and adaptive web design, as well as their strengths and weaknesses.

web design

Let’s take a moment to talk about responsive and adaptive web development. At first glance there may not seem to be a difference between the two, especially when you consider how similar the goals of each strategy are. Both of these methods seek an answer for the same riddle. How can you create an optimal browsing experience for all of your end-users without having to sacrifice on your website’s structure to accommodate for older browsers and devices? Here’s how they go about doing that, in plain English.

  • The Separation of Presentation and Content

Every website design company knows that the way a user sees a page on a website is determined more by how the page is laid out than what its content is. The CSS coding dictates where the text boxes, images, headings, and borders will sit, what the background, text, and theme colours are and the general sizes and dimensions of what is displayed on the page. The actual content, however, is determined by what is laid down in the HTML coding. With this separation of presentation and content into different architectures, designers can usually ensure that content is always viewable, no matter what browser the website is being accessed from.  But, why the need for this separation? This is where adaptive and responsive design differ the most.

  • Cross Browser and Platform Support

Responsive website design largely came about as a reaction to mobile technology. Because of smartphones and tablets, designers were finding that the bulk of their end-users were accessing sites from devices that did not support the dimensions which were typical of those viewed from PCs. When sites were accessed from a handheld device, users would often find that the page and its elements did not fit snuggly on the screen and so responsive design was brought about to see to that problem by allowing the page to position itself proportionally on the device’s screen.

Adaptive design, however, had another concern to deal with. The global scale of the internet meant that users were accessing content from a wide array of browsers (like Chrome and Firefox) which each had their own unique bugs that hindered the user’s browsing experience greatly. Adaptive web design, which can be used in conjunction with responsive design, uses a universally recognised language which can be translated by any platform, irrespective of its browser’s needs (and indeed the device’s capability) to solve this problem.

  • Advantages

Most of the advantages of both of these strategies are immediately obvious in their cross-platform usability which spreads your web audience across a wider spectrum. This is an important factor for anyone conducting business purely through their website. Ecommerce websites built by Quikclicks (who are adept in adaptive design) can just about guarantee a massive audience, since browser limitations won’t narrow down your target market.

Accessibility is a big one for adaptive design. By accessibility I mean the use of software that aids computer usage for those with a handicap. The separation of content and presentation makes it fairly easy for accessibility software to distinguish between the coding that is meant for the page’s aesthetics and that which has actual, readable content. This helps the software to present the content to the disabled user in a way that it can be accessed (i.e. audibly or through a high contrast theme). Many developers neglect to think about accessibility issues when they build, and so and adaptive design can feel like a day-saver for those with disabilities who feel they are pushed out of the market because they can’t access the content by normal means.

  • Criticisms of Adaptive Web Design

Nothing in this world is perfect, it is true. So there must be a downside to these two design structures. There is one obvious one, but it’s not very serious. The trouble is that by abiding by the rule of separation of content and presentation to allow for cross platform usability which is not processor heavy (making it usable on weaker devices as well), the design essentially becomes unusable to display Flash content.

Flash content helps make for a more interactive user experience, but it is not as adaptable, or as performance friendly as CSS and HTML, which makes it difficult to integrate into an adaptive or responsive design. However the complicated Flash framework which has dominated professional websites is fast being replaced by these adaptive alternatives, but who knows what new developments are to come?

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Amazing Facts About Russia [infographic]



As the world’s biggest country, Russia borders 15 different countries and has the ninth largest population in the world. There are also approximately 10 million more women than men in Russia.

The proximity between the USA and Russia is also much closer than most people think, with the closest point between the countries measuring only 4km long! Another interesting fact includes the distance from Chicago to Moscow which is closer than from Chicago to Rio-de-Janeiro.

To check out the rest of these amazing facts, check out our infographic below:

For more interesting articles like this one, go here.

For more fun facts about Russia, read this.

Amazing Facts About Russia Infographic

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Amazon Introduces Kindle Kids Edition!



If you want to get your kids to read more instead of watching TV, Amazon hasn’t forgotten about you or your kid. Alongside the Fire HD 10 Kids Edition tablet the company announced today, Amazon took the wraps off the Kindle Kids Edition, its first-ever e-reader aimed at children. For an additional $20 over the cost of a normal Kindle, the Kids Edition comes with one of four colorful cases, a two-year worry-free guarantee and one-year of complimentary access to the company’s FreeTime Unlimited service.

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With the two year guarantee, Amazon says it’ll replace the device for free should anything happen to it. FreeTime Unlimited, if you’re not familiar, offers some 20,000 kid-friendly books, videos and apps. It works across multiple devices, so you have a backup when your kid wants to do something else. You can add it to your existing Prime subscription for $2.99 per month. Otherwise, it costs $4.99 per month. Amazon also has prepaid yearly options for families with either one or more children.

Kindle Kids Edition

Amazon has also added a variety of new software features to keep kids reading. In addition to the Kindle’s built-in dictionary, the Kids Edition includes a feature called Word Wise that will automatically define any difficult words. The e-reader will turn any word a child looks up into a flashcard for later review. There are also achievement badges to earn, as well as more fun wallpapers than the ones that come standard with the company’s other Kindles. It’s also worth mentioning the Kids Edition is based on the Kindle update Amazon announced in March, so it includes an adjustable front light.

At $109.99, the Kindle Kids Edition is more expensive than the $89.99 Kindle but not as pricey as the $129.99 Paperwhite. The Kindle Kids Edition is available to pre-order starting today, and it will ship on October 30th. If you buy two of the e-readers at the same time, Amazon will give you 25 percent off the total price of the two products.

Here’s a full list of the Kindle Kids Edition new software features:

  • Achievement Badges: Kids can earn badges like Book Worm and Over Achiever when they make progress toward pre-defined goals.
  • Easy Discovery: With enhanced browsing and search, kids can locate titles without the exact spelling. And with smart recommendations, kids can find books related to the genres, authors and characters they like.
  • Word Wise: Kids are automatically provided short and simple definitions above difficult words, so they can keep reading with fewer interruptions.
  • Dictionary: If kids come across a difficult word, they can select the word to look up the definition via the built-in Kindle dictionary.
  • Vocabulary Builder: Words looked up in dictionaries are automatically added to Vocabulary Builder and turned into flashcards for future review and learning.
  • Kid-friendly Wallpaper: A unique set of lock screen wallpapers designed specifically for kids are included.
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What Happened To Smart Glasses?



Whether you think smart glasses are cool or creepy, for most people, they’re not a part of everyday life. However, AR glasses and headsets appear to have found a niche with manufacturing, military simulations, and even the theater.

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