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4 Rules for Self-Employment Success

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Self Employment

Entrepreneurs are at the heart of economic development, generating jobs and tax revenue for cities, states and national authorities. But the prospect of starting and maintaining a business is full of risk, calling-for a special type of commitment from those intent on being self-employed. Financial matters, in particular, present challenges for entrepreneurs, ranging from generating start-up capital to effectively funding ongoing business operations.

Although each business is unique, success is typically measured in profits and job satisfaction, so diverse workers ultimately share the same goals. Fortunately, the path to prosperity is paved with entrepreneurial successes, furnishing a blueprint for effective business management.

If you are self-employed or considering an entrepreneurial venture, commit yourself to these important rules for success:

Protect Your Financial Reputation

To onlookers, your reputation forms the core of your brand image – including how customers and business associates view your professional financial integrity. And since your business probably relies ilow of customers, so a well-conceived line of products and services is essential for long-term viability. For the greatest chance of carrying-on, make sure your business concept speaks to a genuine need. Not only do in-demand goods and services inspire repeat purchases, but you’ll spend less time and money convincing new customers to try your brand. Thorough market research sheds light on consumer habits and guides successful entrepreneurs toward money-making opportunities. A “hopeful” sales approach, on the other hand, leads to stagnant inventory, insufficient demand, and financial failure.

Learn Effective Marketing

Although the particulars are unique to each business venture, making money typically relies on effective promotion. Without a well-oiled marketing machine, your business faces an uphill climb reaching customers. And in today’s hyper-competitive consumer marketplace, your message must be spread across various forums, including:

Social Media – If you expect to compete with savvy marketers, social media figures prominently in your promotions strategy. Use networking sites to make connections and facilitate partnerships, and stay in the public eye by posting engaging content.
Industry Publications – Establishing yourself or organization as an expert source within your field can lead to new business. Trade magazines and websites are a great place to put your intellect and expertise on display for those in your niche.

Direct Marketing – Direct mail and in-person events establish one-on-one contact with potential customers, so the strategies can be used to generate interest in your business. Direct marketing is expensive, compared to other forms of promotion, so conducting cost analysis is an essential first-step, before committing advertising resources.

Believe in Yourself and in Your Brand

Believing in the products and services you sell makes the task easier, but it also translates to job satisfaction and personal fulfillment. Your track record as an independent business operator reflects your dedication and commitment, so putting-in the effort on a lukewarm prospect will not pay the same dividends as a project you are passionate about.
Inexperience prevents some would-be entrepreneurs from taking the plunge to self-employment. If you believe in your business plan, don’t let your own lack of experience stand in your way. Expert advice is available to help get you off the ground, and in time, believing in yourself develops acumen and expertise beyond your expectations.

Striking-out on your own carries risk, but rewards are widespread for entrepreneurs committed to business success. These four rules and other proven practices help set the stage for growth and profitability – use them to reinforce your business or inspire a start-up.

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Introduction to CFD Trading in Australia

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CFD tradingin australia

The story of Contracts for Difference (CFDs) in Australia started in 2003 and since then it had
become an industry that outpaced the growth seen in warrants during the 90s. Before we talk
about some actual CFD brokerage companies like CMC Markets or easyMarkets, we should talk
about some of the particularities of trading these instruments for Australian residents.

CFD Trading in Australia

What are CFDs?

Contracts for Difference (CFDs) represent a popular form of derivative trading that enables people or entities to speculate on the rising or falling prices of fast-moving global financial markets like currencies, shares, indices, and commodities.

By using these instruments, traders will not own any underlying assets and will not be able to receive dividends, but they will be able to generate returns based on price fluctuations. According to the latest statistics, there is an estimate of 40,000 Australians who trade CFD instruments on one form or another, with a value of more than $350 million.

CFD regulation in Australia

Although the CFD industry in Australia may be small in comparison to other Western nations, the Australian component of FX volume is seizable and continues to grow, with a total average daily volume across OTC (over-the-counter) markets is currently around $140 billion. For people who want to get started with CFD trading, there are many brokerage companies offering their services inside Australia. CMC Markets is the first company that entered the market, followed by IG Markets. Companies like Pepperstone, easyMarkets, markets.com, and others are also present.

We must mention that companies wanting to offer CFD trading services must hold an Australian Financial Services License (AFS), which authorizes them to advise and deal with these instruments by issuing and making markets in derivatives or foreign exchange contracts (in case the company offers CFD trading for currency pairs).

If we talk about regulation, we must also mention the main financial regulator of the country – the Australian Securities and Investments Commission (ASIC) which sets industry standards and offer licenses to brokerage companies. It is known as one of the most reputable financial regulators on the planet which constantly makes adjustments to regulation.

In 2019, ASIC changed the reporting process of brokerage companies, meaning that brokerage companies will have to report CFD transactions using a “life cycle’ method, instead of an end-of-day “snapshot” method. This comes after ESMA made serious changed to European CFD trading in 2018, limiting leverage and other features for retail traders.

Read: Australia’s Best Restaurants for Business Meetings

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No More Computer Eyestrain – Get Rid of your Headaches for Good

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My eyes feel strained, I have a headache, and my brain just feels tired.

This is what’s known as computer eyestrain, and anyone who frequently uses a computer has probably had it. It’s no fun, and it keeps our work from reaching its full potential. It also keeps us from resting well at night by throwing off our circadian rhythm, especially if using a computer after daylight hours, in a poorly lit room.

This is caused by the blue light computer screens emit which is designed to mimic the sun.

Here are 5 sure fire ways to get rid of those darn computer eye strain headaches for good.

Computer eye strain headaches – get rid of them for good

1. The 20-20-20 rule

20-20-20 trick

Looking at something in the distance will give your eye muscles a break to reduce fatigue and headaches. This trick is intended to exercise your eyes and give them a break from your computer’s bright backlight.

2. Take frequent breaks

take frequent breaks computer eyestrain

I know this might sound counter-productive, but I guarantee if you take more short breaks from your computer screen your eyes will thank you and you will see an immediate improvement in your productivity. Here’s some tips for making it happen:

  1. Drink more water. Not only will this keep you hydrated, it will also demand frequent trips for refills…and bathroom breaks.
  2. Set a reminder on your desktop. This goes for the 20-20-20 rule as well.
  3. Avoid the elevator. If you work 17 floors up, maybe not or you’ll be late for work. However, if you’re on the second or third floor, or you need to run downstairs for something, this extra bit of exercise will improve your circulation and engage your muscles, giving you an extra boost of energy, and a mental boost as well!

3. Increase your font size

When you can, increase your font size. If the text is too small, you’ll squint, which is the number one culprit of eye fatigue and headaches.

4. Try computer eyestrain glasses

Computer reading glasses are specially made to help reduce eyestrain. They have an anti-reflective coating to help reduce glare and a tint that helps increase contrast for easier viewing. For those of us who already wear glasses, prescription computer glasses are also available

headahe
HEADACHE

5. Give your eyes a break

It can be tempting to binge on netflix as soon as you get home from work, but try giving your eyes a break from all the blue light that’s causing them grief. Staring at a screen all day not only weakens your vision, but it could lead to worse problems, like computer vision syndrome.

How to make dramatic improvements to your e-commerce business

11 Easy business outfits to snaz up your day at the office

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How to Make Dramatic Improvements to Your E-commerce Business

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Every online entrepreneur wants to enjoy phenomenal success. However, you could be facing various obstacles that could prevent your company from reaching its full potential, such as a competitive market, the wrong platform, poor onsite content, or a lack of marketing know-how. To increase your brand recognition, traffic and sales, find out how to make dramatic improvements to your e-commerce business.

Publish Superb Product Pages

If you want to convince visitors to invest in your products, you must develop impressive product pages that will effectively highlight your inventory and increase your sales. For example, you must only feature high-quality, professional images of your items, which should be complemented with informative, compelling product descriptions. Your product descriptions must state:

  • What your product is
  • What your product does
  • Why it’s better than any similar item on the market

It could convince a potential customer that you only provide high-quality, reliable products, which are worth their time and money.

Transition to a Better E-commerce Platform

If you are constantly battling with website maintenance issues and want to easily manage the customer experience, it might be wise to move to a better e-commerce platform. For example, if you currently use either Magento Community or Magento Enterprise, compare Magento against another platform, such as Shopify Plus, which offers multi-channel capabilities and improved security.

Integrate Clear Call to Actions

A call to action can indicate the action you want a visitor to perform on a specific page, which could be buying a product, calling your business, completing a form, or downloading a guide or an eBook. To create a clear, compelling call to action, you should use a strong command verb, such as “Download,” “Subscribe” or “Buy.” You also could add a sense of urgency into a CTA by writing “Buy now to avoid disappointment” or “Shop soon! Sale ends this Friday.”

Master Upselling and Cross-selling

Most dependable e-commerce platforms provide features that allow brands to showcase related products to a customer’s order. If you want to increase your average sales, you must focus on upselling and cross-selling your products.

For example, upselling will require you to promote a similar item to a product already in a visitor’s basket. As it could match their needs and taste, it could potentially lead to a larger sale. If you are looking into cross-selling, you will need to feature complementary products to a customer’s order, such as jeans to match a t-shirt.

If you can master upselling and cross-selling on your e-commerce site, you could generate a bigger annual profit margin.

ecommerce example agenda daily

Proofread Your Website

If a visitor is unfamiliar with your brand, they will want to learn more about you before buying a product from your business. As a result, they might browse your web content to learn more about who you are and what you do.

Unfortunately, if your copy is riddled with grammatical errors, it can lead to a lack of trust in your brand and a lost sale. To secure their custom, you must routinely proofread your content to spot any mistakes, which could otherwise tarnish your credibility and profitability.

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